Main Street - Villa Rica, Georgia

Our Mission is to encourage and support economic growth through revitalization efforts, while providing quality downtown experiences through special events and community activities while working closely with local businesses and the citizens of this community through historical preservation.

Our Vision is to market and reestablish the downtown district as a historic district to involve the community in downtown events through advertising and promoting the downtown as a gathering place and to work with property owners to assure quality growth.

Main Street has four standing committees:

• Promotions: creates excitement downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
• Design: enhances the attractiveness of the business district. Historic building rehabilitation, street and alley clean-up, landscaping, and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in and live. Design improvements result in a reinvestment of public and private dollars to downtown.
• Economic Restructuring: involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street's traditional merchants are examples of economic restructuring activities.
• Organization: involves building a framework that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the stability to build and maintain a log-term effort.

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