5 Small Business Trends for 2013
President & Founder
Tis the season to make predictions. If my crystal ball is working, 2013 is going to be a good year for small businesses.
The economy (fiscal “cliff” threat notwithstanding) seems to be on track for a stronger recovery in 2013, buoyed by consumer confidence and more Americans going back to work.
Below are some of the trends that I feel will be driving small business in 2013:
Many are predicting more businesses will be started in 2013. Part of it led by Millennials who have wholeheartedly embraced entrepreneurship, and part of it from the explosive growth of the freelance economy.
In the latest Elance Global Business Survey, 40 percent of respondents were doing online freelancing work on the side while working full-time jobs. Elance predicts with the advent of Obamacare, many of these part-time freelancers will ditch their jobs for full-time freelance entrepreneurship. In fact, Elance CEO, Fabio Rosati, says:
“The number of full-time employees that quit corporate jobs to work online will triple in 2013.”
5 Ways to Get Your Business in Shape for 2013
As the calendar turns to another year, it’s the perfect time to take stock of your business and make some important changes for an even better year ahead.
Here are five simple things you can do to start the year off right:
1. Retool Your Pricing and Packages
The ideal time to re-evaluate your current pricing and packages is the New Year.
If you’re a solo professional or small business owner, you have undoubtedly realized that no one is responsible for giving yourself a raise but you. Too often, self-employed individuals end up working for the same rate year after year because they’re too busy to evaluate just how much their time is worth.
Why not enact a rate increase effective January 2013 for all new clients?
13 Predictions for Small Business in 2013
Speaker | Consultant | Author
What will 2013 bring for small business? Reviewing my 2012 predictions, my success rate was over 80 percent, but 2013 is a tougher year to predict than last. Still, I present my 2013 predictions as well as ways small-business owners can take advantage of each of them:
1. The economy will grow … slowly. Quarterly GDP growth of about 2.5 percent becomes the new normal.
What it means to small business: Small-business owners can no longer use the economy as an excuse for their business. In this $14 trillion economy, every company can find a few additional customers if they do systematic marketing.
2. Washington will remain deadlocked. Long after this round of political brinksmanship over the fiscal cliff is over, the federal government will get little else done this year.
What it means to small business: Small-business owners should not depend on federal or state governments for aid to fund any phase of their business.
Top Retail Trends for 2013
By Jim DeBetta
Invention & Retail Product Placement Specialist
As we look ahead to all of the promise of 2013, we must take a moment first to reflect on 2012, which proved to be a very interesting year! While retail continues to slowly crawl back from a rough few years during the recession, it seems that people continue to find a way to shop despite their personal financial hardships.
According to various popular polls, it seems that 2013 will be more about spending money on things that make them happy and healthy than ever before. Consumers plan to spend less on frivolous items and more on practical ones. With retail holiday sales predicted to increase just a mere few percent for 2013 (and I find it hard to believe this can be predicted a year in advance), retailers will continue to ramp up the in-store experience while improving the on-line shopping experience that is tailored to each individual shopper in order to grow sales beyond what is being predicted.
Top 10 Food Trends for 2013
Food Channel’s Predictions for the Coming Year
The Food Channel has released its 2013 Trends Forecast – the top ten food trends we see for the coming year. This report is compiled in conjunction with CultureWaves® and the International Food Futurists®. Here’s a look at what we see happening in the world of food for 2013.
1. Kickstarting New Food Concepts. Yes, Kickstarter, GoFundMe and other crowdfunding sites have been around a while, but we see them really kicking it up to a new level in the food and hospitality arena in the coming year. Got a new food product idea, or want to build a new restaurant? Go for it, and make it a crowdpleaser.
2. Smokin’ Hot. Some people call it the new bacon, although, for the record, bacon is smoked meat, too. Smoking—as in smoked foods and beverages—is big and getting bigger. At the dinner table, it’s going way beyond barbecue, and the trend is spreading. We’re starting to see things like smoked cocktails, smoked olive oil, and even smoked water. Nordic/Scandinavian cuisine is one to watch in the coming year, too, and you’ll find a variety of smoked food choices driving that trend.
Hottest Digital Marketing Trends for 2013
Marketing and advertising through mobile devices will be the most important and rewarding solution in 2013. The growth of smartphone and tablet usage is incredible. Consumers are relying on these devices to give them the necessary information immediately. Mobile is far more than just an optimized site and up-to-date information on map sites like Google and Apple. Mobile perfectly aligns the offline and online world. Consumers are price checking with their devices right inside the store. They are having conversations through social media and email. They’re checking into restaurants and businesses, and according to Google, 39 percent of smartphone owners are using their devices in the bathroom!
If you want to reach new customers and clients in 2013, mobile will be one of the best solutions to add to your marketing mix.
- Over 800 million smartphones and tablets will be sold in 2012 alone. (Socialmediatoday 2012)
- Morgan Stanley stated that “91% of people keep their phone within 3 feet, 24 hours a day.”
- 1.08 of the world’s 4 billion mobile phones are smartphones. (Microsoft Tag 2012)
- Mobile internet usage is projected to overtake desktop internet usage by 2014. (Microsoft Tag 2012)
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Motoral Solutions 2012)